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New Delhi, July 2 (IANS) Hindustan Unilever Limited (HUL)’s flagship skin care brand Fair & Lovely will now be known as Glow & Lovely. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets. 'Glow and Lovely' might soon greet you from the shelves with Hindustan Unilever seeking trademark registration for the new name as the FMCG major has decided to drop the word 'Fair' from its popular fairness cream 'Fair and Lovely'. It was, however, rejected. Hence, the product will now be called ‘Glow and Lovely.’ The country is divided in its opinion about this name change. The announcement comes after the company had earlier said it will be dropping the word ‘fair’ from the product’s name. Times Syndication Service. NEW DELHI: After facing severe backlash from every section of society, Hindustan Unilever rebranded its flagship brand ‘Fair & Lovely’ to ‘Glow & Lovely’. The Indian arm of global consumer giant Unilever said on Thursday it would rebrand its skin-lightening cream ‘Fair & Lovely’ to ‘Glow & Lovely,’ after facing backlash that the name promoted negative stereotypes towards darker skin tones. The men's range of Fair & Lovely will be called 'Glow & Handsome', the company stated further. Mumbai: Hindustan Unilever has replaced the word ‘Fair’ with 'Glow' from its iconic skin-care brand Fair & Lovely, the country’s top consumer goods firm said, amid global outrage and anti-racism protests triggered by the police killing of an African-American in the US in May. The company announced that they will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’ and it will be called ‘Glow & Lovely’ moving forward. According to the portalwww.ipindiaonline.gov.in, the company's application has been sent for Vienna Codification. When contacted for comments, a HUL spokesman said trademark protection is an important aspect for any brand and in this case, the company has applied for several trademarks in 2018. Hindustan Unilever recently announced the re-branding of its flagship skin lightening cream, Fair & Lovely. 'Glow and Lovely' might soon greet you from the shelves with Hindustan Unilever seeking trademark registration for the new name as the FMCG major has decided to drop the word 'Fair' from its popular fairness cream 'Fair and Lovely'. The recent protests against racial discrimination in the US has spurred the conversation again as brands take a conscious note of ideas that sell ‘fairness’ as beauty. Glow And Lovely New Name For Skin Cream After Remove Fair Fair And Lovely मध्ये आला Glow; कंपनीने दिलं नवं नाव सकाळ वृत्तसेवा NEW DELHI: Hindustan Unilever (HUL) has unveiled the name of its rebranded face cream product Fair & Lovely as Glow & Lovely. FMCG major Hindustan Unilever (HUL) on Thursday said it has rebranded its popular skincare brand Fair & Lovely as 'Glow & Lovely' after dropping the … Industry experts, though not entirely convinced, hail it as a step in the right direction. Earlier in the day, HUL announced that it would remove the word ''Fair'' from its popular skin care brand ''Fair and Lovely'', as part of a global rebranding exercise by its parent Unilever. HUL had earlier also applied under the same trademark name "Glow and Lovely' on September 7, 2018. Fair and Lovely to now be repackaged with a new name – Glow and Lovely, HDFC Bank extends digital auto loan offering to 1,000 cities, Bankers pledge continuing support to MSMEs during post-COVID era, Lexus undeterred by COVID-19, not going back on new launches, It took Black Lives Matter protests in US to kill fairness creams in India, EXCLUSIVE: Chingari app is in talks with a global VC firm after the TikTok rival gets lit with over 10 million downloads⁠, The mascot for Indian masala is no more — some pics that take you on a trip through the icon’s journey, RBI tells HDFC Bank to stop new digital launches and selling new credit cards after recent outages of online banking, PM Modi hopeful that COVID-19 vaccine will be available in next few weeks — elderly, and frontline healthcare workers will be the first in line, Moderna to make up to 125mn Covid-19 vaccine doses available globally, Farmers in India are calling for a nationwide shutdown on December 8 as the protests against new farm laws intensify, Moon dust for $1 — that’s all NASA is paying one of the companies selected to collect lunar samples, Karnataka rules out night curfew but may impose curbs on New Year celebrations, LVB merger: DBS Bank India gets ₹2,500 crore fund infusion from DBS Bank Singapore, Master Business Fundamentals from Wharton.

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